AgryCult

Il McAsiago

Yesterday I wrote about McItaly, a new Mcdonald’s roll that according to advertising propaganda could benefit everyday Italian folk(axiom no.2 remember?)

Good, but I have a few questions that I want to try (with you) to get answered. Who are these everyday folk that Zaia and Mcdonald’s are talking about? Who will exactly benefit from this operation? An indication that everyday folk of Mcdonald’s aren’t those who we have in mind which are us and you. These are the same words of the Minister. Here is the statement of the Minister. Listen to this extract of an interview where the Minister responds to an email that denys this axiom no.2. (press play):

Did you here it? Now we begin to understand.

The everyday folk according to the minister who earns our affection are not the maggiority of Italian citizens, those who have small businesses, and that Zaia admits, don’t have the possibility to sell in large distribution. No.

The everyday folk who earn money are the only interlocuters with which the multinationals (like Mcdonald’s) can integrate: large distributors, wholesalers, maybe multinationals.

The same people who contribute in creating that diabolical supply chain of which 3 euros that we pay for apricots from the counter, only 20 cents go to the agriculturist that have cultivated that apricot. This perverse mechanism of which 120 million euros is spent by the Italian consumer in buying alimentary products. A good 58 million goes to businesses and services , 37 million to the alimentary industry and only 25 million to agricultural businesses.

And in effect researching the internet we found confirmation of all of this. There is no need to search websites underground or of protesters of no-global: it is enough to visit Mcdonald’s, the same multinational company as a point of reference to learn about the tracking of their products.

And of which every day folk do we find the trail? Of these:

East Balt inc: Historical supplier of bread to Mcdonald’s that has 19 industrial baker’s around the world who bake the rolls for Mcdonald’s. From this website you can read that only the Italian establishment produces 1 million rolls a day (!). But they don’t say with what wheat.

Eisberg: the biggest multinational of vegetables for Central and Eastern Europe has 400 workers and 5 establishments all around Switzeland, Italy, Hungary, Romania, Poland, and a centre in Spain.

Inalca SBS: Multinational of meat owns 30 per cent of the Cremonini group and 50 per cent of the Brasilian SBS SA ( the biggest producer of meat in the world). Inalca transforms 260.000 tonnes of meat a year across 6 establishments in Italy and 9 are present in Europe, Russia and Africa.

Here are the suppliers of Mcdonald’s

Here are the everyday folk.