AgryCult

To me, a lot.

Especially since, becoming more and more keen to food issues, I began to be aware of the quality of information (if ANY) about food we usually have.

Take a label of a veal steak sold at supermarket. It usually has brands which evoke a bucolic landscape ( “Aunt Mary’s Farm”), the images recall green fields, sunny hills, etc.

But the reality is, alas, often very different from what those words and images represent: animals reared in batteries, in frightful hygienic and sanitary conditions, and inhuman living conditions (yes, I know, we’re talking about animals).

Or take an apple from a supermarket: according to Coldiretti itself (the most important Italian agricultural organization), a lot of the fruit available through the normal distribution channels was picked weeks ago and kept in cold stores until needed for sale!

Instead, have you ever tried to eat a fruit picked from his tree just hours before, when it is naturally ripe? Mmmmhhhh!

Well, Agrycult will talk about this.

And it is for those who believe, like us, that a crooked zucchini (from the the farmer), maybe ugly to look at, tastes mostly better than a beautiful, straight and glittering zucchini, (by the way, but why the fruit at the supermarket glitters like that? God knows!)

Or for those who still do not believe it, but would like to know more.

So welcome aboard: we begin together this journey to discover food. The true one.